Sep 30, 2020  
2012-2013 Undergraduate Bulletin 
2012-2013 Undergraduate Bulletin [ARCHIVED CATALOG]

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BU/MKT 363 - Integrated Marketing Communications

Credits: 3

Prerequisite: BU 361

Designed to introduce the student to the various elements of the promotional mix and how they may be used in an integrated fashion to produce a cohesive marketing message. Integrated Marketing Communications (IMC) strategies using public relations, advertising, direct and online marketing, personal selling, and sales promotion and how they support marketing objectives will be addressed.

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