Jul 08, 2020  
2012-2013 Undergraduate Bulletin 
    
2012-2013 Undergraduate Bulletin [ARCHIVED CATALOG]

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BU/MKT 375 - Sales Management

Credits: 3

Prerequisite: BU 361 or permission of the Department Chair

An advanced marketing course designed to familiarize students with the sales function in an organization and the corresponding management challenges. Topics include: sales strategy, motivation and reward systems, and evaluating sales performance. Emphasis will be placed on professional activity, ethical behavior, and organizational effectiveness.



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