Jun 03, 2020  
2012-2013 Undergraduate Bulletin 
    
2012-2013 Undergraduate Bulletin [ARCHIVED CATALOG]

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BU/MKT 455 - Internet Marketing

Credits: 3

Prerequisite: BU 361

This course examines the impact of the Internet on traditional methods of marketing and the related business functions, which enable and support it. Students will learn strategies for evaluating and planning web sites and Internet advertising to achieve positive customer relationships. The course will focus on how the Internet has become a necessity in modern business, and discover how this medium has become a necessary and integral part of a firm’s marketing mix.



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