Jan 27, 2021  
2012-2013 Undergraduate Bulletin 
2012-2013 Undergraduate Bulletin [ARCHIVED CATALOG]

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BU/MKT 490 - Marketing Management

Credits: 3

Prerequisite: BU 361

The study and analysis of marketing theory and concepts designed to develop a background for systematic analysis of contemporary marketing problems. Emphasis is placed on decision making related to such areas as product, place, price, and promotion.

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