Jun 28, 2022  
2012-2013 Graduate Bulletin 
2012-2013 Graduate Bulletin [ARCHIVED CATALOG]

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BU 521 - Internet Marketing

Credits: 3

Prerequisite: BU 361

This applications course introduces the entire scope of Internet marketing as an emerging marketing tool stressing integration with other channels and marketing operations. The course will demonstrate how the Internet may be employed by businesses to enhance their traditional marketing with emphasis on the use of interactive technology on a company’s existing marketing mix. Classes are discussion-based, drawing on current applied readings and cases from a variety of industries in both the business-to-business and business-to-consumer markets.

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