Apr 25, 2019  
2018-2019 Undergraduate Bulletin 
    
2018-2019 Undergraduate Bulletin
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MKT 495 - Marketing Research

Credits: 3

Prerequisite: BQA 345 , MKT 361 , and senior standing

Principles, techniques and applications of research in marketing. Emphasis is placed upon sources of information and its analysis in decision making as it relates to marketing problems.



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