Jan 20, 2022  
2020-2021 Undergraduate Bulletin 
    
2020-2021 Undergraduate Bulletin [ARCHIVED CATALOG]

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MKT 414 - Nonprofit Marketing

Credits: 3

Prerequisite: MKT 361  and MGT 374  

An overview of the key issues in marketing in a nonprofit organization. This course builds on the student’s knowledge of fundamental marketing principles and introduces marketing functions in a nonprofit organization.



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