Apr 13, 2024  
2020-2021 Undergraduate Bulletin 
2020-2021 Undergraduate Bulletin [ARCHIVED CATALOG]

Add to Portfolio (opens a new window)

MKT 455 - Internet Marketing

Credits: 3

Prerequisite: MKT 361  

This course examines the impact of the Internet on traditional methods of marketing and the related business functions, which enable and support it. Students will learn strategies for evaluating and planning web sites and Internet advertising to achieve positive customer relationships. The course will focus on how the Internet has become a necessity in modern business, and discover how this medium has become a necessary and integral part of a firm’s marketing mix.

Add to Portfolio (opens a new window)