Mar 30, 2023  
2020-2021 Undergraduate Bulletin 
2020-2021 Undergraduate Bulletin [ARCHIVED CATALOG]

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MKT 412 - Sports Marketing

Credits: 3

Prerequisite: MKT 361  Principles of Marketing

Effective marketing is necessary to promote facilities, programs, products and events. The function of the course is to provide students with an understanding of marketing concepts as they are applied to the sports industry and various sports management contexts.

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